The Redemption Rebrand

Straight Bourbon Hat Co. started during our freshman year of high school as an idea between young entrepreneurs who wanted to build something of their own. Over the next few years, we learned what it meant to create a brand from the ground up—making mistakes, gaining experience, and figuring out what we truly wanted our brand to represent. By our senior year, we realized we had outgrown the name and vision we started with. We wanted to build something bigger, with a purpose rooted in our faith, fitness, the outdoors, and the values we live by every day. That decision led us to leave Straight Bourbon Hat Co. behind and create Redeemed Ridge Outfitters. The name changed, but the years of work behind it didn’t disappear—they became the foundation for what we’re building now. Redeemed Ridge represents where we’ve been, who we’ve become, and our belief that this is only the beginning. “Iron sharpens iron, and one man sharpens another.” — Proverbs 27:17